Policy discourse & programme evaluation01 / 05
What shifted in the discourse — and when?
Programme officers tracking policy discourse, public response, and narrative formation in the Arab world — before, during, and after interventions.
01Arabic discourse intelligence
Arabic audiences, understood.
Commissioned intelligence reports on Arabic discourse.
400M speakers. Every dialect. Every country.
Platforms we monitorFacebookYouTubeInstagramXTikTokTelegramWebsites
Gulfوش السالفة؟
Levantineشو القصة؟
Egyptianإيه الحكاية؟
Maghrebiشنو واقع؟
تحليل الخطاب
taḥlīl al-khiṭāb
discourse analysis
- 400million speakers
- 4main dialect groups
- 7platforms
§ IThe Intelligence Gap
Why Arabic discourse resists shortcuts.
Thousands of posts per event. Four main dialect groups, formal Arabic, other languages and code-switching. Narratives that form and harden within hours. Collecting the data is the easy part.
01
You have the posts. Not the capacity.
Arabic social media generates thousands of data points per event — across platforms, dialects, and geographies, simultaneously. Without the infrastructure and expertise to collect and process at that scale, most of the conversation is invisible before analysis even begins.
02
Any tool can process posts. Few can extract meaning from thousands of them.
The bottleneck isn’t processing power. It’s the absence of a framework for what the conversation actually means — how claims form, which voices matter, and where the narrative is heading.
03
There is no single Arabic audience.
Most platforms treat Arabic as one language. It isn’t. Gulf, Levantine, Egyptian, and Maghrebi communities, and those who write in formal Arabic or switch between languages, speak differently, argue differently, and reach different conclusions about the same subject. A merged feed hides the divisions that matter most.
Discursa is built for the gap between raw data and a decision your organisation can act on.
You are making decisions about 400 million people without understanding what they actually think.Discursa positioning framework
§ IIWhat we do
We read Arabic discourse. Precisely.
Not keyword counts. Narrative structure — how stories form, who carries them, how they shift across dialects and geographies.
Dialect precision
One language. Many distinct communities.
Standard tools merge all Arabic into a single feed. Discursa reads each comment’s variety and analyses each community separately: the four main dialect groups, formal Arabic, other languages and code-switching. Gulf and Levantine audiences do not say the same things about your subject.
Why Discursa
Social listening counts keywords. Discursa maps discourse.
Standard tools
- Merged “Arabic” feed — no dialects
- Keyword volume, no narrative structure
- Diaspora communities invisible
- Snippets, machine-translated, unread
- Dashboard — no interpretation
Discursa
- Four dialect groups, MSA, code-switching
- How stories form, shift, and spread
- Diaspora pages, e.g. Syrians in Germany
- Quotes translated in full, read by an expert
- Written for decision-makers, not analysts
Four capabilitiesFour things most tools leave out.Global platforms cover Arabic as one language among many: CARMA lists it among 105+. A single Arabic feed hides the communities, the context and the way an argument is built.
a.
Dialect precision
Gulf, Levantine, Egyptian and Maghrebi analysed separately, with formal Arabic, other languages and code-switching kept apart.
Reported as separate communities, not one merged feedb.
Diaspora layer
Arabic-speaking communities abroad, reached through the pages they gather on, such as Syrians in Germany.
A dimension most tools ignore entirelyc.
Narrative mapping
How stories are built, contested, and shifted — not how often a term appears. Discourse structure, not keyword counts.
933 Damascus comments, mapped from the first five hoursd.
Same-day delivery
When a story breaks, analysis delivered same day — before the narrative settles and decisions become reactive.
Written for decision-makers, not analystsThe gap between what you assume and what communities actually say — that is where risk lives.Discursa positioning framework
§ IIIWho we work with
Built for organisations that need real answers.
Who we serve. How we help.
Audience reception & real-time monitoring02 / 05
Your broadcast. Their interpretation.
Editorial teams monitoring how Arabic-language audiences receive, discuss, and reshape international coverage — in real time, across every dialect and geography.
02Opinion formation & narrative research03 / 05
Cite what Arabic speakers actually say.
Researchers mapping opinion formation, political narratives, and ideological shifts — directly sourced from Arabic discourse, structured for rigorous analysis and citation.
03Brand perception & market intelligence04 / 05
Your brand tracker speaks English. Your market doesn’t.
Marketing teams entering or growing in Arabic-speaking markets — with perception tracking that reads what people hold, not just how they sound, beyond translated surveys and English-language brand trackers.
04Primary-source data & trend analysis05 / 05
Primary source. No translation layer.
Covering the Arab world, diaspora communities, and cross-regional dynamics — with structured Arabic discourse data drawn directly from the conversation, citation-ready across every dialect and geography.
05§ IVWhat you commission
Five products. One intelligence layer.
01Image Tracking
How your organisation is seen in Arabic discourse: what people hold about it, favourable and unfavourable, by platform and dialect.
turn over ↻Image Tracking
- Favourable and unfavourable views, by platform and dialect
- How each side argues
- The claim worth answering first
- Quotes translated in full
02Topic Tracking
How a topic or event moves through the conversation: when it flares, what people argue each time, and whether it comes back.
turn over ↻Topic Tracking
- Positions for and against, and how they shift
- Episodes: when it flared, and how large
- What changed from one episode to the next
- Whether it recurs, and when, if it comes back on a yearly occasion
03Benchmarking
Side-by-side comparison of subjects: what people hold about each, favourable and unfavourable, on one shared list.
turn over ↻Benchmarking
- One position list for every subject
- Favourable and unfavourable, side by side
- The claim each subject can answer
04Consumer Behaviour
What an audience wants, intends and objects to, from organic discourse, not translated surveys.
turn over ↻Consumer Behaviour
- Needs, intentions and barriers
- Barriers by dialect
- Full reports: positions page by page, so diaspora and home-market pages read side by side
05Rapid Response
Commission within hours of an event. Delivered before the narrative settles: what happened, how it took shape, and what to answer first.
Same dayturn over ↻Rapid Response
- The posts that started it
- Hour by hour, and how fast it moved
- Positions, and what to answer first
Reports
Commissioned intelligence. Three tiers.
All reports are commissioned. Scope units = platforms monitored — except for Benchmarking, where scope = subjects compared.
| Essential | Plus | Full | |
|---|---|---|---|
| Coverage | |||
| Scope units | 1–2 | Up to 4 | No limit |
| Time window | Up to 30 days | Up to 90 days | Up to 12 months |
| Delivery | A few days – 1 week | A few days – 1 week | 1–2 weeks |
| Core Analysis | |||
| Positions people hold, for and against | ✓ | ✓ | ✓ |
| Key findings | 1–3 | 3–6 | 6–10 |
| Tone, themes and frames | ✓ | ✓ | ✓ |
| Quotes, translated in full | ✓ | ✓ | ✓ |
| Most-shared posts | Top 10 | Top 10 | Top 20 |
| Segmentation | |||
| Dialect and language | — | Gulf · Levantine · Egyptian · Maghrebi · MSA | + finer groups on request |
| Intelligence | |||
| Product module | — | ✓ | ✓ |
| How each position is argued | ✓ | ✓ | ✓ |
| Risk and authenticity scan | — | None / low / medium / high | ✓ |
| Time and platforms | — | ✓ | ✓ |
| Voices & influence | — | Top 5 voices | Top 10 by engagement, plus the most active accounts |
| Entity detection | — | ✓ | ✓ |
| Output | |||
| Strategic conclusion and actions | — | ✓ | ✓ |
| Method, with the classifier’s accuracy | ✓ | ✓ | ✓ |
Separate product
Rapid Response
Event-triggered. When a story breaks in Arabic-language media and you need to understand the conversation within hours — not weeks.
Add-ons
- + Additional platform
- + Extended time window
- + Additional benchmarking subject
Rapid ResponseSame day
- Trigger
- Event-driven
- Time window
- 6–72 hrs from event
- Delivery
- Same day – 48 hrs
- Platforms
- 1–2 (where conversation lives)
- Includes
- The posts that started it · hour by hour · positions and quotes · what to answer first
§ VOn watch
A standing watch on the accounts that matter.
Continuous monitoring of the accounts you choose, delivered as a written digest on your cadence — daily, weekly, or monthly.
You name the voices that matter — channels, journalists, officials, competitors, communities. We watch them continuously and send you a written summary on your schedule. Not a raw feed to scroll through yourself, and not keyword alerts — a digest of what was actually said, how the conversation shifted, and what it means. Read in Arabic, across dialects. Like a newsletter, but about exactly the accounts you chose, and written for a decision-maker.
- 01
Define the room
You pick the accounts and sources to watch. We set the scope on a short onboarding call.
- 02
We stand watch
Discursa monitors everything those voices publish and how their audiences respond — continuously, in Arabic, across dialects.
- 03
You get the digest
A written summary lands on your cadence: daily, weekly, or monthly. What was said, what changed, what matters.
What’s in every digestA short, accurate read.
Clear summaries of the watched accounts’ posts since your last digest — where they align, where they differ, and what it adds up to. Short, but accurate.
CadenceDailyWeeklyMonthly
Customizable per room and changeable any time — set the rhythm that fits how fast your accounts move.
Get in touchWatch Room · DailyLive example
Gulf Ministries of Foreign Affairs, daily digest
20 August 2026
37Posts
7Accounts
12Cited
One 24-hour window across seven Gulf foreign ministries. Qatar condemned the Gaza strikes alongside Egypt and Türkiye, and Kuwait condemned them on its own; the five other ministries that posted that day did not mention them. Every claim links to the source post.
Open digest →Watch Room · MonthlyLive example
Gulf Ministries of Foreign Affairs, monthly digest
22 Jul – 20 Aug 2026
761Posts
30Days
37Cited
Thirty days of the same room, every post analysed. Six of the seven ministries condemned the drone attacks on Saudi oil facilities; the UAE did not post on them. Saudi Arabia signed a joint defense agreement with Türkiye and Pakistan in Makkah.
Open digest →Watch Room · MediaLive example
Pan-Arab news channels, daily agenda
20–21 August 2026
1,277Posts
6Channels
16Cited
One news day, six newsrooms, six different front pages. Al Mayadeen led on regional security alliances, with 67 of its 156 posts, Al Jazeera and TRT Arabi led on the Gaza war, and every channel gave Hormuz only a brief mention.
Open digest →§ VIFrom the field · In Arabic
Intelligence Briefs — real work, real data.
Gulf Ministries of Foreign Affairs, daily digest
One 24-hour window across seven Gulf foreign ministries.
19Posts7Accounts8Cited
Gulf Ministries of Foreign Affairs, monthly digest
Thirty days of the same room, every post analysed.
702Posts30Days25Cited
Gulf energy majors, monthly positioning
A different question for a different room.
92Posts6Companies31Cited
Pan-Arab news channels, daily agenda
One news day, six newsrooms, six different front pages.
1,230Posts6Channels18Cited
Pan-Arab news channels: the Hormuz standoff
One waterway, six newsrooms, three incompatible claims about who controls it.
1,186Posts6Channels16Cited
DW Jafar Talk, across 100 videos
What a German public broadcaster’s Arabic channel draws in its comments.
3,596Comments45%Negative tone19%Positive tone
Meta’s Metaverse exit, read by Arab tech
Every comment under ArabHardware’s post on Meta closing Horizon Worlds.
56Comments17%Foolish project13%Hardware cost
The 63rd Damascus International Fair
Syria’s return to large-scale cultural programming, read through 2,226 comments under the fair’s and the Ministry of Culture’s posts.
2,226Comments26%Against18%For
The AfD deportation debate, in Arabic
What Arabic-speaking communities in Germany say about the AfD among themselves.
1,617Comments6%Only AfD can lead3Months
The Murshidi festival, in Syrian media comments
Comments under Enab Baladi’s and SyriaNow’s coverage of the Murshidi community’s Eid al-Farah bi-Allah festival.
12,185Comments24%Right to celebrate23%Contempt
Germany’s 31 October youth protests, in Arabic comments
What Arabic-speaking commenters said about the youth protests planned in Germany for 31 October, under 15 posts on Facebook and YouTube in the week before.
2,489Comments45%Against5%For
Thaura AI, received in Arabic
An Arabic AI chatbot built by two Syrian founders as a privacy-preserving alternative to Big Tech, tracked across Facebook and Instagram.
2,595Comments47%For16%Against
Damascus alcohol restriction, in the first five hours
Every comment beneath the Damascus Governorate’s post on its alcohol restriction, in the five hours after it was announced.
868Comments32%For35%Against
Syria’s live-chicken import decision
The agriculture ministry allowed live-chicken imports to bring prices down.
872Comments31%For16%Against
§ VIIContact
Get in touch.
Tell us which product you’re interested in, the accounts or subjects you want covered, and the time period. Send us a question too if you have one — we’ll reply with pricing and any clarifications.
- Reports, Watch Rooms, or Rapid Response
- Dialect-level precision: four main groups, MSA and code-switching
- Priced to your scope — no obligation
- Written for decision-makers, not analysts
- Reply within one business day
discursa.
Kollwitzstr. 76
10435 Berlin
info@discursa.io
10435 Berlin
info@discursa.io
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We’ll be in touch within one business day. In the meantime: info@discursa.io